Paving Contractor in Westchester County Partners with Web Marketing Firm to Boost Online Visibility
Kings Highway Asphalt is pleased to announce a new marketing partnership with online advertising firm Prospect Genius.
Maintaining a robust online presence is vital in terms of both customer service and business longevity. According to 2017 Pew Research Center data, over 77% of Americans report going online at least once a day, and 26% of Americans are online almost constantly. With online access becoming increasingly mobile, Americans tend to turn to their nearest search engine when looking for local services.
In order to reach citizens in Westchester County who need paving services, it is vital forbKings Highway Asphalt to have a mobile-friendly website and to be easy to find when local residents search online for paving contractors in their area. That is why Kings Highway Asphalt chose to partner with Prospect Genius.
As a leader in online advertising, Prospect Genius creates user-friendly and mobile-friendly websites, in addition to offering search engine optimization services. Search engine optimization, or SEO, helps Kings Highway Asphalt show up higher in search engine results when home- and business owners in Westchester County search online for an asphalt paving contractor or sealcoating expert in their area.
Matt Gallo, a senior marketing expert with Prospect Genius, describes the partnership with Kings Highway Asphalt as "a way to connect people in Westchester County with the services they need."
He adds, "Kings Highway Asphalt is already there doing great work. Our job at Prospect Genius is to make sure folks can find them when they search online."
Kings Highway Asphalt provides asphalt paving services, driveway resurfacing, parking lot paving, and more in Westchester, Ramapo, Monroe, and the greater Westchester County area. The Kings Highway Asphalt team is fully licensed and insured for your peace of mind, and they are happy to offer free estimates upon request.